Published on January 25, 2022

Spreading the News in a New Way

Sending out news releases is one of the key ways the City of St. Albert shares important announcements with the community. Primarily intended for members of the news media, news releases provide vital information on the City’s programs, services, events, amenities and initiatives.

Starting January 26, 2022, the City is moving away from sending news releases via its traditional email system; it is introducing a new web-based email distribution system. The new approach provides residents, businesses, organizations, patrons and visitors the opportunity to receive their own copy of news releases.

“One of the things we have learned during the pandemic is how much residents rely on the City for information,” says Mayor Cathy Heron. “As the most local level of government, some residents felt more comfortable reaching out to the City rather than the provincial or federal government for the latest information.” 

Throughout the pandemic, the City has been doing its best to provide residents with up to date information on the latest changes in provincial public health measures and the impact those changes have had on City operations.

Due to capacity limits and restrictions on public gatherings, the City looked to technology to remain connected to the community. The City provided information via social media and the City website. These more modern tools supported the traditional role played by news releases.

Although news releases sent to the media were posted to the City website, residents were required to regularly visit the website to stay up to date. With the new distribution system, people can subscribe to receive news releases and public service announcements at the same time as members of the news media.

“Our Council is committed to both transparency and ongoing communications with our community,” explains Mayor Heron. “Now anyone in St. Albert can sign up to receive their very own copy of the City’s news releases and public service announcements in their email inbox. It is vital for residents to stay up to date so they can make the most informed decisions for themselves and their families.” 

The new email distribution system is the same one the City already uses for City Highlights, the weekly resident newsletter.

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Last edited: January 26, 2022