6.5 Tourism

Principle

Support and leverage unique assets, attractions, and events that contribute to the tourism economy.

Tourism is an important economic development driver that St. Albert is ideally positioned to benefit from. Renowned features such as the Sturgeon River corridor, the Red Willow Park trail system, Lois Hole Provincial Park, and their connections to the city’s Downtown offer significant opportunities for tourism development. A wide variety of cultural and recreational attractions, festivals, and events in the city and surrounding region, also contribute to St. Albert’s strength as a tourism destination. The following policies support and promote cultural events, recreational assets, and other tourist attractions.

Policies

6.5.1.

Develop and maintain a tourism strategy that supports the broader economic development strategy.

6.5.2.

Encourage the growth of tourism in St. Albert by:

Promoting festivals and other cultural events and activities;
Continuing to revitalize Downtown as a focus for tourism;
Continuing to offer high-quality public spaces throughout the city;
Conserving and enhancing the city’s natural and historic assets; and
Developing and facilitating new tourist attractions, events, services, and accommodation, as outlined in the identified tourism strategy.

6.5.3.

Partner with community organizations to expand tourism attractions, including sport tourism and related events.

6.5.4.

Recognize and enhance the value of arts and culture as sustainable sources of economic growth by supporting creative strategies, practices, and partnerships that deliver arts and culture amenities, programs, and activities.